You don’t need to shell out oodles of cash on advertising to keep customers rolling into your shop. Whether you’re a barber shop, a hardware store or a supermarket, here are 7 actionable yet straightforward ways you can use to increase foot traffic to your brick-and-mortar business.
#1. Do a Bang-Up Job When It Comes To Shopfitting
No customer wants to enter into a bland shopping space. And I am not talking about shopaholics; they have the highest standards when it comes to shopfitting. You see, well-done shopping in Durban can add style and fresh ambience to your shop, improving the shopping experience.
Don’t miss out on today’s savvy shoppers – hire the best shopfitters in Durban to take your shop from a drab to fab in no time.
#2. Customers Love Freebies
Who doesn’t love free stuff, right? Give away some of your products and services for free. The benefits are threefold: (1) you can use the opportunity to prove the value of your services or products; (2) let customers know that you exist; and (3) offers your customers risk-free chances to test or try your products or services.
#3. Promote Deals and Discounts
Season’s sales are there for a reason. Just like freebies, deals and discounts are known to work like a charm. They offer a low-cost and creative way to attract more customers because they see deals or discounts as a great way to save money.
#4. Leverage Social Media
With over 17 million active South Africans on Facebook alone, it’s a no-brainer to take advantage of social media. Create a robust Facebook, Instagram or Twitter page. You can use the page to push the message about your upcoming sales, new arrivals, and whatnot. You can also showcase your top-notch shopfitting and merchandise using high-res photos. Don’t forget to engage on social media – answer questions, get feedback and even converse directly with your customers.
#5. Create a Website
Much like your shopfitting in an actual store in Durban, you will also need an online presence. Hire the best web designer to come up with a beautiful and easy to navigate website. Don’t forget to include an e-commerce store.
#6. Use Flyers/Brochures
Brochures and flyers detail what you offer or what you do. Put your best foot forward and showcase your best merchandise or services through these docs.
#7. In-Store Experience
The in-store experience encompasses the journey of the customer from the entry to the till. Train customer-facing staff and ensure items are organised. Great shopfitting can also come in handy here.
Want to take your in-shop experience to the next level? Hire the right shopfitters in Durban for the job.